WHO TO APPROACH & HOW
Finding people to join your team (Leads) is like fishing, people respond to different baits and from different areas so we refer to the following as The Fish Pond. For the best results try and incorporate as many of the methods as you can.
Warm Market
These are the people you already know and who you are in contact with on a daily / weekly or even monthly basis.
Your warm market is the most cost effective and quickest way to build your team. You do not have to directly approach your friends & family & we will help you make your approach very informal.
There are various ways of contacting your warm market :-
Sending them information packs (third party approach)
Help Wanted slips
Sending Information
Tools Needed:
AVON Intro Video Link www.Bit.ly/-Video-Intro
Everyone should contact their warm market straight away using the 3rd party approach.
New distributors are joining AVON everyday from adverts, cards & flyers but the fact is that 34% of people who join the business come in from a warm market contact.
By not letting everyone know what you are doing you run the risk of friends / family applying to someone else’s advert & joining a different team! Sending the AVON intro Video out to your warm market with a simple note on explaining that the company is expanding, is very easy for anyone to do:
“Hi John, I've just started working part time from home & it’s great! The company is expanding throughout the UK and has asked us to mention that they are looking for representatives & team leaders.
Could you please have a look and see if you know anyone who may be interested and I’ll give you a call in a couple of days to have a chat.”
Thanks for your help.
Robert
Help Wanted slips
ALL new distributors should start with this brochure slip. Great success is being had with this method. The HELP WANTED DAYSLIPS can be downloaded from the AVON Training website. If someone fills in their details you can drop link to the AVON Intro Video (or have your sponsor follow up for you).
New team members will always be helped with sponsoring by their upline until they are confident to deal with their own enquiries.
THE FASTEST MOVING LEADERS IN THE NETWORK ARE USING ALL THESE METHODS WITH GREAT SUCCESS!!
Cold Market
What is The Cold Market?
The Cold Market consists of people you don't know. These are people who have responded to you as a result of your Activity: i.e. advertising, flyers, posters, business cards etc.
Tools Needed :-
Your MLM advertising phone number
Your own website (which the team can organise for you)
Business cards, flyers, shop ads etc
The standard follow up email examples
Ways of contacting the cold market :-
Business cards / flyer
Shop ads
Adpool
Newspaper Lineage ads
3 Foot Rule – Anyone who comes within 3 foot of you is a prospect
Car sign
The golden rule for moving your business fast is
MASSIVE ACTIVITY = MASSIVE RESULTS
Use a weekly planner to create an activity plan and a retail plan. This will help you work out the time you can allocate for mass activity. Incorporate AVON into your daily life :-
Out shopping – Leave a card on the shelf when you pick up a pint of milk. Consumables are replenished very quickly & many people will see your card – chances are someone will pick it up!
Put up shop ad’s in your local newsagents / Post office / chemist / Spar shop
Place cards in telephone boxes at cash machines or on crossing lights as you walk by them
Every time you get out your car place a business card on the car beside you or on all the cars on your way to the shop
Leave business cards at garages / car card church car parks /supermarket or hotel public conveniences, in fact anywhere the general public frequent
Approach people handing out leaflets / salespeople in supermarkets / garden centres. ‘3-foot them’ and give them an info pack or see if they know anyone who may be interested
Go out for ‘activity days’ with your upline or Area Manager– two is company and you will learn a lot! Set a plan and stick to it!
Internet Adpool. Last but not least! The team run an adpool whereby people can ‘buy’ leads for a set amount. You can invest as much as you like. The internet has proved to be a very successful tool for team building.
The 3-foot rule simply means anyone coming within 3’ of you is a prospect. You are not trying to sell the business to them but by mentioning any of the following 4 emotive topics: FAMILY, MONEY, WORK or HOLIDAYS you will find a way ‘in’ to mention your extra income opportunity.
Given the chance people will readily moan or complain about their current situation, all you need to do is give them an opening!
You can then casually mention the following “ Well, actually I have just come across something you may be interested in. I was just like you ………” (and relate your reasons to the relevant topic they are complaining about such as spending more time with their family). “This opportunity can offer you this and so much more. I have some info I can send you. Can you just jot down your name number and email address” Hand them a pen and paper